THE ULTIMATE BEACH BAG BY WYATT & JACK
This summer we’ve collaborated with Wyatt & Jack, who repurpose cast-off beach fabrics to create colourful bags and accessories. As a harbinger of British heritage and style, we have a lot in common. Together we’ve produced two exclusive tote bags brandished with a Jack Wills meets Wyatt & Jack label.
The Wyatt & Jack story has humble beginnings. Drawn to colourful discarded seaside fabrics, from deckchair canvas to windbreak PVC, founder Georgia Wyatt-Wilsmore started collecting these nostalgic materials and then decided to make a bag. One turned into another, and before long a business was born!
Each bag is unique with an individual story to tell from its former life on the beaches of Britain. The fabrics are reclaimed from a handful of British sources, from the London Parks to the off-shore island beaches, making each a truly limited edition. Produced by local craftsmen and women in the Isle of Wight, Wyatt & Jack can ensure their production methods not only boost the local economy, but also don’t leave a massive carbon footprint.
Thanks to their origins and treatment, these beach-ready bags are sustainable and hardwearing in sunny PVC. With their deckchair stripes and vivid colours they are reminiscent of childhood daytrips to the sea. Perfect for whatever the Great British Summer may bring!