About Jack Wills

Jack Wills was launched in 1999 in Salcombe, Devon, designing British heritage-inspired goods for the university crowd. We continue to be influenced by the best of British, from our history and culture to sporting and country pursuits. We take pride in using the finest quality materials, techniques and design to deliver our distinctive connection between the old and new, epitomising what it is to be young and Fabulously British.

From the iconic British university towns of Oxford and Cambridge, the Ivy League campuses of Harvard and Yale, and the bright lights of Hong Kong, Jack Wills is travelling the globe proudly planting the Union Jack at over 80 stores and counting.

Find your nearest Jack Wills store

Our Values

Our values reflect the way we act and what we stand for as a brand.

British - Britishness anchors all that we do; we're inspired by its history and tradition, blending old and new to create something that's distinctly ours. Wherever we go in the world, we'll always stay true to our British roots.

Entrepreneurial - The business began with two friends taking a risk. That pioneering approach and commercial instinct remains. And we will retain it, however large we become.

Innovative - Creativity, and the desire to be leading edge, drives us. It makes our day jobs more exciting, and ensures that we keep inspiring our customers too.

Responsible - Integrity and decency is at our core; it's inherent in us to act properly and treat everyone, whether our people, our suppliers or our customers, with respect.

Excellence - It's not just about our high quality product: we believe in excellence in everything we do, it's that simple.


Why are you "Fabulously British"?

Our registered trademark “Fabulously British” defines our inspiration: British heritage, style and culture.

We interpret these traditional starting points in our contemporary way, playing off the tensions that are created between old and new, formal and casual. This eccentric, dandyish British style is the essence of our Fabulously British concept, and is reflected across our brand: from our product and store design to our graphical output and events.

While we are now a global brand, we’ll always be true to our British DNA. And however large we become, we’ll be grounded by our roots in Salcombe, and be driven by our creative hub in London. 

Do you make your products in Britain?

We design our clothes in the United Kingdom but we source them from all over the world. 'Made in Britain' is something we're passionate about. We support British manufacturing as much as we can and are actively driving its resurgence.

In Somerset, we have launched an apprenticeship with Fox Brothers, to ensure that traditional weaving skills and techniques are preserved. And in Wiltshire, we've sponsored our own flock of sheep with the aim of owning the entire process of production from the shearing of the sheep, to the spinning and weaving of the wool, through to the manufacture of the final products.

This is all part of our wanting to build a sustainable British supply chain, which values its history and skill base properly. We also forge strong relationships in Britain through our collaborations; including NPS shoes, Cordings and New Balance.


Where else are your clothes made?

We make clothes in Portugal, Turkey, Lithuania, China and India. We live by our motto to provide the 'highest quality goods', so only use factories that live up to our exacting standards, wherever they are in the world.

We aim to develop long-term, mutually beneficial relationships with the factories that make our products. We visit them on a regular basis and all our factories are part of our ethical trade programme.

What is Jack Wills’ ethical stance?

Being responsible and respectful in everything we do is inherent in our brand DNA and culture, and has been since we began. Whether it’s developing great relationships with British manufacturing, advancing our ethical credentials amongst our supplier base or developing products to sell for charitable causes we believe in, we have a strong desire to do the right thing for our people and customers. 

And ecological stance?

We’re also mindful of our impact on the environment. The paper we use for our Handbooks is fully recyclable and biodegradable, and accredited by the European EcoLabel. It's made from wood sourced from sustainable forests and is also Elemental Chlorine Free (ECF). Our packaging is recyclable, too. Please do help us save paper by letting us know if you no longer want to receive the Handbook.

Do you partner with any charities?

We applaud all charity efforts and would really like to help everyone, but generally we think it's better to offer a significant amount of support to one cause, rather than a bit of support here and there to lots of different ones. We donate to a handful of charities each year via discreet donations and work closely with Malaria No More UK.

Why Malaria No More UK?

The global goal to completely eradicate malaria really resonated with us. The disease currently claims the life of a child every minute. With each sale of our bracelet, we donate 100% of the profits to Malaria No More UK. From that, £5 is enough to buy, deliver and hang a mosquito net to protect a family in Africa from malaria.

We're really pleased that we can involve our customers in making such a tangible difference to a global problem. Furthermore the bracelets are handmade in South Africa in partnership with the Relate Trust, a charity providing sustainable employment to those who would otherwise struggle to find work.

You can read more about our bracelet here, and more about Malaria No More UK and the fantastic progress they're making here.