About Jack Wills

Jack Wills was launched in 1999 in Salcombe, Devon, designing British heritage-inspired goods for the university crowd. We continue to be influenced by the best of British, from our history and culture to sporting and country pursuits. We take pride in using the finest quality materials, techniques and design to deliver our distinctive connection between the old and new, epitomising what it is to be young and Fabulously British.

From the iconic British university towns of Oxford and Cambridge, the Ivy League campuses of Harvard and Yale, and the bright lights of Hong Kong, Jack Wills is travelling the globe proudly planting the Union Jack at over 80 stores and counting.

Find your nearest Jack Wills store

Our Values

Our values reflect the way we act and what we stand for as a brand.

British - Britishness anchors all that we do; we're inspired by its history and tradition, blending old and new to create something that's distinctly ours. Wherever we go in the world, we'll always stay true to our British roots.

Entrepreneurial - The business began with two friends taking a risk. That pioneering approach and commercial instinct remains. And we will retain it, however large we become.

Innovative - Creativity, and the desire to be leading edge, drives us. It makes our day jobs more exciting, and ensures that we keep inspiring our customers too.

Responsible - Integrity and decency is at our core; it's inherent in us to act properly and treat everyone, whether our people, our suppliers or our customers, with respect.

Excellence - It's not just about our high quality product: we believe in excellence in everything we do, it's that simple.